We transform brands, accelerate commercial momentum, and enhance multiples. Standing shoulder to shoulder with ambitious business owners, management teams, and investors, we give our clients the courage to act.

We help our clients to

Break through a glass ceiling and accelerate growth.

Align business to structural changes, like acquisitions or mergers.

Adjust to shifting market dynamics, like new legislation or technology.

Articulate a complex business proposition.

Respond to threats, like showing growth or evolving competition.

Secure the highest possible multiple at exit.

About us

We are the only brand consultancy to be accepted as a member of the Management Consultancies Association.

We’re also one of the Financial Times’ Leading Management Consultancies in the UK.

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Our Work

BSW Group

Shining a light on the UK’s largest forestry and timber group.

GenM

Bringing visibility, choice and trust to menopause.

Powersheds

A powerfully simple rebrand.

J&J

Giving total visibility to an eCommerce leading logistics firm.

Suit Direct

Revitalising the suit for today’s retail world.

Absolute Collagen

Launching collagen skincare that’s more than skin deep.

Endless

Showcasing a refreshingly different approach to private equity.

Ann Summers

Re-energising an iconic 80’s brand.

Results

£2 billion+

Generated in flotations and exit deals for brands we’ve worked with.

200+

Brand DiscoveryTM programmes completed.

Global expansion

A track record of transforming small British brands into global players.

3

CoolBrands established.

Multiple shareholdings

In many of the brands we work with.

Own brand creation

We used our expertise to build our own brand, exiting in 2017 for £23m.

Our approach

Our principle is knowledge before assumption.

We author robust brand strategies and work with our clients to deliver and refine them over the long term.

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Propaganda people

We’re a tight-knit team of strategists, analysts, planners, creatives, designers, and digital brand specialists who thrive when creating ambitious work that ignites sectors and expectations.

Contact us

Transform your business, accelerate your commercial
momentum, and enhance your multiple.