We transform brands, accelerate commercial momentum, and enhance multiples. Standing shoulder to shoulder with ambitious business owners, management teams, and investors, we give our clients the courage to act.
We help our clients to
Break through a glass ceiling and accelerate growth.
Align business to structural changes, like acquisitions or mergers.
Adjust to shifting market dynamics, like new legislation or technology.
Articulate a complex business proposition.
Respond to threats, like showing growth or evolving competition.
Secure the highest possible multiple at exit.
About us
We are the only brand consultancy to be accepted as a member of the Management Consultancies Association.
We’re also one of the Financial Times’ Leading Management Consultancies in the UK.
Our Work
Results
£2 billion+
Generated in flotations and exit deals for brands we’ve worked with.
200+
Brand DiscoveryTM programmes completed.
Global expansion
A track record of transforming small British brands into global players.
3
CoolBrands established.
Multiple shareholdings
In many of the brands we work with.
Own brand creation
We used our expertise to build our own brand, exiting in 2017 for £23m.
Our approach
Our principle is knowledge before assumption.
We author robust brand strategies and work with our clients to deliver and refine them over the long term.
Propaganda people
We’re a tight-knit team of strategists, analysts, planners, creatives, designers, and digital brand specialists who thrive when creating ambitious work that ignites sectors and expectations.
